Born to Buy; Manipulating People for Profit, Is it Real or Just a Game?
Consumer Justice Concord
Through modern retargeting, anyone can manipulate consumers into believing something they wouldn’t normally think. And we mean anyone can; the media, government, marketers, online business owners, anyone!
The human mind mostly works on a subconscious level. During every second of a day, it takes in — and filters — tremendous amounts of information and makes assumptions based on that information.
So, as we scroll through Facebook or browse YouTube, we don’t always understand what is going on. We take it in but do not necessarily understand the message — or question whether it is accurate and factually correct. We are on autopilot and subconsciously form beliefs and perceptions of everything!
Those who have done or had significant marketing experience do so according to the marketing values similar to a Coca-Cola. Coke have become huge today because they have managed to create a particular hole through billboards, television commercials, newspaper ads, and the like. The company knew that if we saw enough of the brand often enough, known as brand recognition, we would eventually form attachments. And they are not the only one to have done so.
We come across “fake news” every day about something or someone on a widespread basis. Political parties and political/ideological groups build momentum by targeting specific “bubbles” of people and begin growing from there, as things that may or may not be true were not offered to feel real. Sometimes, even Goebbels Ian’s tactics are savages used to sway the public’s opinion or bring a society to its knees through false propaganda and fake news.
A wise man once said: “People do not always believe the truth, but what they perceive to be the truth. And perception is reality!”